Use RSS Feeds To Promote Your Blog
I’ve had a couple of meetings over the last month where the subject has turned to RSS feeds and it’s amazing the number of times I’ve heard people say “well we’ve got an RSS feed, but we don’t know if anyone uses it”.
So I’m going to over the next couple of weeks make a few posts with practical tips about how to use your RSS feeds to help promote your blogs / websites.
To kick things off we’ll look at RSS Submission sites (aggregators) which will drive a little additional traffic but help quite a lot with the inbound links to your site, increasing your SEO exposure. The concept is simple, an aggregator takes a lot of feeds, categorises the information and every time you make a post, the new post will appear on the aggregator site with a link back to yours.. Simples.
From an SEO perspective this means you will get links pointing to your inner pages (which isn’t always easy to achieve) and you’ll get a new link every time you make a post, without you having to do anything else.
There are literally thousands of RSS directories / aggregators you can submit to, as usual google is your friend: http://www.google.com/search?hl=en&safe=off&client=firefox-a&rls=org.mozilla%3Aen-GB%3Aofficial&hs=qbr&q=rss+feed+directories+submission&aq=f&oq=&aqi=
Below I’ll list favourites with an example link going to my profile for our site Gifts Guide UK to show you exactly how each site will list your posts. With each site simply navigate your way to the homepage, sign up if necessary and submit your own feed URL:
