Setanta Loses Premier League Rights
Not so long ago I blogged about Setanta facing a financial crisis and today it would appear their fete has been sealed as they have failed to make latest payment on the £30million owed to the English Premier League, losing the rights to screen the matches going forward.
The Premier League will now put the rights to the 46 live matches for the 2009/2010 season out to auction with Sky expected to pick up the majority, after Setanta missed Today’s payment deadline.
There has been a lot of talk over the last couple of weeks about a possible takeover of the channel however none have come to fruition.
Access Industries, controlled by the US investor Len Blavatnik, tabled a £20m bid for a 51% share in Setanta. However they have now said it was unable to proceed with a deal with Setanta. Talk of Endemaol, the maker of channel 4’s Big Brother flittered away into nothing and Sky simply said “we’re not a bank”.
Unfortunately it looks like the writing is on the wall for the broadcaster as the loss of the premier league matches is going to hit their subscriber base hard.
I’m a Setanta subscriber and shall be canceling the membership with them forthwith. Not because i want them to fail but merely because I only subscribed to watch the Premier League matches it managed to pick up. With no premier league matches and me not being a fan of golf or Scottish football, the channel has little else to offer me.
Sadly I won’t be the only person to take this view and I fear this may well be the beginning of the end…
June 20th, 2009 at 12:08 am
This whole David Haye saga must be seen in new light following all of the post no-fight drama. As you know Haye and Setanta where firmly beneath the sheets together.
June 29th, 2009 at 3:28 pm
I am also a subscriber to Setanta US. Does this loss means that we wont be able to see EPL matches here in the US other than via Fox? I know ESPN has picked up the rights to broadcast Setanta’s matches in the UK but what about those matches that they (Setanta) used to show in the US. BTW I will be cancelling my subscription to Setanta also because I only signed up for the EPL and CL matches