I’ll Shut Up Now | By Paul Smith

London Marathon Sponsorship

Posted by Paul Smith on Friday, February 5th, 2010

No, i’m not silly enough to dig out my running shoes and take on 26 1/2 gruelling miles of London’s streets along with a whole bunch of other like minded crazy people. That said, one of our own Miss Kelly Frew has decided that this is the year she will be taking on the challenge [...]

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Grandma We Love You…

Posted by Paul Smith on Wednesday, December 23rd, 2009

Or not in the case of this searcher who found their way onto our Gifts UK website with a cracker of a search term (click for larger image):

It’s not been a bad year for the GGUK site. We built the site in late November 2008 and have left it virtually untouched until October 2009 when [...]

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Gifts Site Looking For Competition Prizes

Posted by Paul Smith on Friday, September 4th, 2009

Hello Merchants
I was about to send out my usual begging letter to our featured merchants for competition prizes and thought this might be a good opportunity to build relations with some new merchants too.
The site I’m looking for competition prizes for is: Gifts Guide UK - Presents & Gift Ideas
We run competitions for one month [...]

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How Long To Implement Your Ideas?

Posted by Paul Smith on Tuesday, November 17th, 2009

One of the thing’s I have always enjoyed about working for myself is the speed of which we are able to implement new ideas and developments without having to consult 8 different departments, have director’s sign off and then wait for tech to implement it.

Let me take you back to Friday afternoon, 3 days ago, about 4pm to be precise. Now we had well and truly given up work for the day and found ourselves somehow in a pub discussing how to develop our gifts review website further. Whilst enjoying my lovely orange juice (27 days sober!) the conversation turned to building a gifts related community, helping people who are stuck for a gift idea to find the perfect gift and such. As the night wore on and the alcohol flowed, the ideas for the community flowed too well into the early hours of Saturday morning.

So I’ll fast forward to Monday morning when I received a link from one of my developers to our spangly new Gifting Community, completely tested, integrated into our current website and ready to roll.

So the forums are phpbb which is a ready made script, I appreciate that. But the script is pretty basic and I’m looking at complete design integration, search engine friendly URL’s, title tags, Dynamic META data, custom affiliate mod, quick reply integration, XML sitemaps, RSS feeds and a wealth of other mods on top to get them up to a required standard. Whats more by the time I had seen the integration, the PR girls had already started adding posts and drumming up conversation….

I sit here at 3am in the morning suitably impressed with what has just happened and thinking, that’s how development should work. I’ve seen companies take 3 months to change a title tag, how long does it take you to implement your great ideas? It’s worth thinking about.

What I’m Reading Today: Julian’s Puppies Will Destroy The Earth theory.

Posted in: Affiliates, Business, My Management Style, Online Marketing, Paul Smith, Retailers, TLSC.

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One Response to “How Long To Implement Your Ideas?”

  1. Hobbsy Says:

    Great post Paul, good luck with the new site.

    Would you care to share a few of those phpbb mods? Some of them sound really useful :)

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