Grandma We Love You…
Or not in the case of this searcher who found their way onto our Gifts UK website with a cracker of a search term (click for larger image):
It’s not been a bad year for the GGUK site. We built the site in late November 2008 and have left it virtually untouched until October 2009 when I added a bit of content and built a few links for it to see if it had aged well enough within the mighty G. Some of the content we added got some good results so I decided to push the site further over the last couple of months and have achieved some pretty decent results.
The site generated about £60k revenue for merchants across all networks with an AdWords bill of exactly £82,06 for the last quarter of 2009. Nothing to write home about in comparison with the big players in the industry but for little me, that’s a healthy profit margin.
So with an eye on the natural SERP’s where most of its traffic is generated I can see the site is on the verge of some decent generic rankings, and this is enough to spur me on and make the site one of our main projects for 2010.
Things to come will be personalised gifts category or mini site, we need to firm up the experience days section and get some real content on there and we recently added the gifting community which is starting to take some shape. I’ve a couple of ideas which I’ll reveal more about once we’ve developed them, but all in all, I’m happy with the results for this final quarter given the effort. I predict if we work on the search rankings for most of 2010, this time next year I’ll be reporting 10 times this figure, that’s the aim I’ve set the guys anyway.
If I don’t post again beforehand, Merry Christmas all and a Happy New Year!
